#BIONICLE UMARK FULL#

He pitched the idea to Lego, but it was initially implemented as the themes Slizer/Throwbots in 1999 and RoboRiders in 2000.

#BIONICLE UMARK FULL#

What if you got a box full of spare parts and built a living thing?'. I thought of this biological thing: The human body is built from small parts into a functional body just like a model. Faber recalled, 'I was sitting with Lego Technic and thought I would love to build a character instead of a car. The concept for Bionicle originated from an idea by co-creator Christian Faber named 'Cybots', a line of humanoid action figures with attachable limbs and ball-and-socket joints. Their first attempt was the space opera franchise Star Wars, which became an instant success, however, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes, one of which would eventually become Bionicle. Bionicle's success prompted subsequent Lego themes to use similar story-telling methods.Īfter suffering a decade-long downturn in the 1990s, the Lego Group went forward with the idea that a theme with a storyline behind it would appeal to consumers. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years.

Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late 1990s. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Bionicleīionicle is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. For other uses, see Bionicle (disambiguation). For associated media properties, see List of Bionicle media.

Bionicle umark