What Are Your Prospects’ Joy and Pain Points? Now that’s a beneficial two-in-one exercise!Ģ. This already ties into two distinct buyer personas! Take it a step further by researching specific keywords and concerns for each prospect.Įxploring this question will feed into a customer journey map and contribute to your client’s SEO strategy. By understanding the customer journey and what prospects are looking for, you’ll be able to infer their feelings and experiences.įor example, a prospect in the consideration phase may search for “lactose-free milk options.” While the term itself may not spell out the entire scenario, it’s possible that this prospect may be health conscious or managing a food allergy. Why Are Prospects Searching for Your Business in the First Place? There are a few key questions to ask your client at the beginning stage of developing a customer mapping journey such as:ġ. Mapping out your client’s customer journey is a beneficial exercise for onboarding new prospects and retaining brand loyalists (they’re often overlooked but also excellent resources to nurture).ĭon’t let that untapped marketing potential slip through the cracks! Understand the Customer Experience to Map Their Journey Personalize their content marketing strategy Target specific demographics through a tailored approach Minimize the time spent between each customer touchpoint Improve retention while enhancing the customer experience While mapping a customer journey may take a couple of brainstorming meetings and lots of subsequent edits, it’s definitely worth the hassle. Why Is Customer Journey Mapping Important? Not to mention it positions your agency as one that does its due diligence and goes the extra mile. Its purpose is to clearly outline a customer’s experience from start to finish while also deciphering what they may be feeling at each stage.Īn empathetic, data-driven approach through customer journey mapping adds another dimension to your client’s marketing strategy. That’s where a customer journey map will help.Ī customer journey map is a visual outline that is created specifically for each agency client and gives a helpful representation of what their customers go through at every point of interaction with the brand. Keeping track of the customer experience at every touchpoint can get complicated, especially if there’s an intricate sales funnel. What Should You Outline in a Customer Journey Map? Understanding the Customer to Map Their Journey An excellent solution to this dilemma is customer journey mapping. If there are any blind spots, it will cost your client and affect their brand’s reputation. Success isn’t just one outcome-it’s made up of connected, favorable results at each stage in the sales funnel, sometimes referred to as Micro Conversions. While completing a call to action is one way of tracking a conversion, there are several touchpoints a customer must go through when reaching out to your client for their product or service. We can almost hear that customer’s voice saying, ‘Are you kidding me? I filled that form out over a week ago!’ Your review of the call tracking dashboard also indicates a significant lag between the initial contact form and their sales team reaching out.Īs a result, many prospects lost interest, a few forgot they filled out the contact form, and some even complained about their experience. Even interested prospects fell off the radar when the sales team reached out.Īfter conducting an A/B test with a shorter landing page, it becomes apparent that customers aren’t engaged enough to scroll down to that ‘Contact Us!’ button. After a month of optimizing and tweaking, you’re pleased to report a successful campaign that racked up a ton of website clicks- woohoo!ĭespite gaining social traction, your client is concerned that there aren’t very many people filling out the contact form. A client approaches your agency to run a social media campaign for a newly developed landing page. Consider this scenario (it’s one you’re likely familiar with).

Marketing mapped